Strategy & Implementation
Forever enables companies to integrate sustainability into their overall business strategy
Sustainability strategy is about finding the key issues within sustainability that will make a difference for stakeholders and for the company. Strategy is about making choices and the materiality analysis is a key tool for doing this. Stakeholders expectations are mapped, focus-areas selected, activities put in place and success measured by KPIs. This forms the sustainability program of company this is updated and developed annually.
In addition, sustainability is integrated into overall business strategy through the Shared Value concept. It is about identifying the activities that bring both high financial return and improved sustainability performance. It could be innovation in products, new ways of working in the value chain or by building new societal ecosystems that create new markets.
Forever supports companies in developing a sustainability program that lives up to demands from stakeholders and bring financial value creation to shareholders.
Tommy Borglund is head of Strategy at Forever Sustainable.