EXPERTS
Camilla Backström
With 30+ years of international experience in sustainability, business development, and communications, Camilla specializes in assessing sustainability risks and opportunities. She has built sustainability functions in multinational companies and spent 8 years in social innovation. Camilla is co-founder and board member of Effektfullt, Sweden's leading impact measurement organization.
Catrina Ingelstam
Catrina is an experienced leader in finance and insurance, specializing in business development, leadership, corporate governance, and sustainability. She has extensive expertise as a CFO, board chair, and former public accountant, with skills in regulations, accounting, risk, and financial communication. Catrina chairs the Sixth AP Fund and serves on several boards, including Swedfund, SH Pension, Kommuninvest and Löf.
Emma Luu van Lang
Emma is a social impact advisor and project manager specializing in agricultural supply chains, gender equity, global health, and Shared Value. With experience across Europe, Africa, Latin America, and the USA, she excels in multi-stakeholder collaboration. Emma holds a Master’s in International Development from IE University and gained field expertise with the Peace Corps in Senegal.
Filip Sari-Sarraf
Filip focuses on research and projects in reporting and strategy. He co-authored the Sustainability Reporting Benchmark 2023 and interned with Telia's sustainability team. Currently completing a master’s in sustainable business at Örebro University, his thesis explores green claims. Filip also holds a bachelor’s degree in business from Uppsala University.
Fredrik Redelius
Fredrik specializes in communication and film, focusing on using film strategy as a tool to drive change. With over 20 years as a senior consultant, he has worked on implementing sustainability in organizations, governments, and corporations, both locally and internationally.
Karin Németh
Karin has been a freelance Art Director and graphic designer since 2016, previously employed at IKEA. She continues to collaborate with IKEA and other exciting clients. Her portfolio includes printed and digital materials, packaging design, and interior design projects. Notably, she created IKEA's sustainability report in 2013 and currently works on FOREVER’s newsletter.
Marc Pfitzer
Marc is a social impact advisor with over 30 years of experience, having worked with more than 100 multinationals and foundations to redirect billions toward improving lives. His expertise spans corporate purpose, shared value, ESG strategies, agricultural supply chains, and global health. A published author in Harvard Business Review and Stanford Social Innovation Review, and is actively involved in advancing carbon removal initiatives, and is also
Max Ekström
Max Ekström, a third-year Accounting and Finance student at Hanken School of Economics, is passionate about sustainable finance and ESG. Through his experiences at 180 Degrees Consulting Helsinki and the McKinsey Forward Program, he has honed strong analytical and problem-solving skills. Max is eager to contribute to organizations driving sustainable impact.
Michael Bohlin
Michael specializes in ESG analysis and strategy, with a focus on EU reporting legislation. In addition to his consultancy work, he co-authored research on industry transformation at the Stockholm Resilience Centre after earning a master’s in Sustainability Science. With 10 years of experience in the financial industry, he also holds master’s degrees in Economics and Political Science from Uppsala University.
Nadja Winberg
Nadja is a second-year Economics student at the Stockholm School of Economics, specializing in sustainability. With experience in politics and research, she is dedicated to driving the green transition by supporting sustainable growth and innovative solutions.
Per Håkansson
Per has 25 years of experience in technology and digital transformation across Stockholm, London, and Silicon Valley. After 15 years leading products at startups and digital brands, he now trains Fortune 500 executives in digital and sustainability transformation. Based in Southern California, he advises purpose-driven companies on sustainability, emerging technologies, and innovation.
Peter Davidson
Peter is the project leader for Rebuild Ukraine and an expert in business development within IT transformation and outsourcing. With an MSc in Electrical Engineering from KTH, he has held leadership roles in both Swedish and international companies, including sales and division director. Currently, he advises and manages projects related to transformation, sales, procurement, and implementation.
Sandra Matti
Marketing & Researcher
Sandra is a Master’s student in Business & Economics at Örebro University, specializing in research. Currently interning at Forever, she analyzes market trends, consumer behavior, and business strategies to support data-driven decisions and sustainable growth.
Tove Ahlström
Tove is an appreciated speaker, advisor, and board professional with extensive knowledge in sustainability. She was previously the Chief of Sustainability at Apotea and a finalist for Sweden's best sustainability manager in 2017. She was recently the CEO of the think tank Global Utmaning and was ranked 6th for sustainability in Sweden in 2021. Tove is also affiliated with Al Gore's Climate Reality Project.
Ylva Skoogh
Ylva specializes in corporate sustainability, strategy, leadership, and communications, with leadership experience at IKEA and Åhléns and extensive international experience. She holds a bachelor’s in business and economics from the Stockholm School of Economics, along with master’s degrees in International Relations from Johns Hopkins University and Social-Ecological Resilience from Stockholm University. Ylva is also a board member of Transparency International Sweden.
Örjan Sölvell
Dr. Örjan Sölvell, Professor Emeritus at SSE, founded the Center for Strategy and Competitiveness in 2005 and has collaborated with Professor Michael E. Porter on competitiveness research since the 1980s. He holds degrees from SSE, George Washington University, and Harvard Business School.